zicagujarat.in

Digital Marketing

About the course (12 Months)

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, mobile marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology.

Modules

01 Digital Design & Marketing
(12 months)

  • Computer Graphics
  • Digital Illustration
  • HTML5 / CSS3
  • Website Design Concept
  • Overview of Marketing
  • Search Marketing
  • Search Engine Optimisation
  • SEM (Search Engine Marketing)
  • Social Media Marketing
  • Web Analytics
  • Email Marketing

SOFTWARE

  • Photoshop
  • Illustrator
  • Spark
  • Adobe Premiere

02 Digital Marketing
(6 months)

  • Introduction to Digital Marketing
  • Search Marketing
  • Other Types of Online Marketing
  • Social Media Marketing
  • Lighting & Shading
  • SEM (Search Engine Marketing)
  • SEO

SOFTWARE

• Google Adwords

• Adobe Spark Post

• Mailchimp

Emerging Student Profile

The candidates can seamlessly align with current industry demands as dynamic professionals equipped with specialized skills in the digital marketing landscape. Post completion of the program, students can work in multiple profiles such as

  • Social Media Manager
  • Content Strategist
  • SEO Specialist
  • Paid Ads Manager (PPC Specialist)
  • Email Marketing Specialist
  • Digital Marketing Analyst
  • Influencer Marketing Coordinator
  • Marketing Automation Specialist
  • Brand Strategist